So – MobuzzTV, the online video company I worked for for two years (until summer 2007) died not so long ago. (You can still check the archives on their youtube channel though, and marvel at the amounts of make-up i once wore – you have to go to, like,page 15 of the archives).
It looks like they’re not the only ones who had difficulty paying the bills, even after many years. Wallstrip, which was very similar in format, only focusing on financial/business news rather than technology news, has also gone the way of the dodo. This commentator says the problem is niche-ness:
…recent developments seem to represent a departure from that strategy as well as an industry-wide recognition that we all went overboard with the idea of niche.Niche video content can still work on the web like never before, but with production costs much, much lower than Wallstrip’s. To date, the most successful serial web video content has not targeted a specific niche but, rather, has cast a wide net of broad appeal. Comedy fans. Sports fans. Fans of scantily clad women.
I’m still very much interested in what’s going on in online video, I’d love to get back into it, so, interesting to see where the industry will turn, if “niche” is out.